The latest series of this original brand launched in 1983. Based on animal and dinosaur motifs, ZOIDS are called “classic examples of animal-type mechanical organisms as an assembled toy that moves and uses weapons via springs or motors
|As for toys exported overseas, in November 2018,an international tournament was held in France for the next-generation spinning top BEYBLADE BURST that generated popularity for this toy overseas and led to increased sales. We enhanced the product capabilities of trading card game DUEL MASTERS by revising card content, while a tournament held in March 2019 successfully increased this product’s popularity. Additionally, since the June 2018 launch of merchandise related to dinosaur and animal-themed ZOIDS WILD, we have proactively promoted related content development, including television animation broadcasts that began in July, an amusement machine that was released in January 2019, and in February, sales of video game software were launched.|
|Additionally, the ZOIDS WILDS TV animation began broadcasting in South Korea in October 2018, then Hong Kong and Thailand in November and in Taiwan in December.|
|Further more in addition to our core products, we will continuously launch new products. TOMY plans to proactively launch of new products targeting hit content such as boy’s hobby toy BAKUGAN, the third series, PHANTOMIRAGE! live-action television drama and popular movies Toy Story 4 and Frozen 2. Already having global content including BEYBLADE and TRANSFORMERS, at present we are proactively developing ZOIDS to create the next new wave in the trough of sales generated by these businesses.|
Cultivating ZOIDS WILD as a Third Pillar, Promoting Further Investment in New Content
We are focusing efforts on cultivating ZOIDS WILD as a third pillar after BEYBLADE and TRANSFORMERS. In terms of deployment, toys were released in Japan in July 2018, and animation broadcasts began. Overseas, animation broadcasts began in July 2018 in nine countries and regions, including China, South Korea, Hong Kong, Thailand, the Philippines, Vietnam, Singapore and Malaysia. During fiscal 2019, we are planning animation broadcasts and toys in Europe and the United States as we enter the stage where ZOIDS WILD toy sales and animation broadcasts will begin worldwide. As ZOIDS WILD is a TOMY original global brand IP, we will promote expansions into a variety of business areas, including toys, apparel, accessories, game machine cabinets and video game software. ... (Diagram shows)
- Apparel: T-Shorts, Pajamas, Socks, etc.
- Toys (Domestic)
- Toys (Overseas)
- TV anime cartoon
- Game software
- Miscellaneous goods (Puzzle game, kite, etc.)
Expand Business in the Asian Market
Proactive Development of Core Products, ZOIDS WILD and BAKUGAN redundant
To further strengthen development in the Asian market, where sales have grown steadily in recent years, we will aggressively develop our own original content, including ZOIDS WILD and battle hobby toy BAKUGAN in addition to our core products. We will also proactively deploy visual content successful in Japan throughout Asia.